By focusing on a heretofore entirely ignored demographic, Mentos (the Freshmaker™) — Brazil is forging ahead into entirely unexplored regions of demographia.
The product, dubbed Mentos Teens, appears to be taking a tremendous risk by marketing candy to teenagers. As though that tactic weren’t bold enough, they’re also attempting to harness the mysterious power of snark to approach these new targets on the advertising horizon.
Using artwork reminiscent of failed products such as Garbage Pail Kids — a wildly unsuccessful attempt at selling cardboard chewing gum and colorful stickers to prepubescents — complete with emergent “pimples” that are actually colorful chunks of candy, Mentos Teens’ images are captioned with the phrase, It’s a Puberty Thing.
Concerns that teens will be waving their “puberty things” in one another’s faces have been summarily rejected by Mentos.
Images ganked from commercial-archive.com below the fold.
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