Couple weeks back news surfaced that Pepsi was planning to change their logo from the standard roundel-with-a-stripe to something … well, lopsided and fugly. Brand New has the scoop, and wow, is this thing just bad.
Pepsi alleges that the mark is meant to resemble a “smile”. Well, it doesn’t. It’s off balance, the proportions are wrong, and there’s far too much tension imposed by the negative space between the overhang of the red/black above the blue.
There was a 30-second version created over at Typographer that, frankly, is infinities better:
See what happens when you outsource your board of directors and CEO?
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