The Indigestible

Ever hear of Listerine cold rub? Neither have I. By now Vick’s has that mar­ket well cor­nered — though it looks as though Lambert wanted in on the action in ’32. Their angle seems to be that the Listerine rub is “stain­less” — it won’t leave any nasty marks on Junior’s bed­sheets.1 They’re also proud of […]

I don’t know how much this dates me, but I can recall being a kid and watch­ing Saturday morn­ing toons inter­spersed with com­mer­cials for Nestle’s Quik. They intrigued me not so much because of that obnox­ious rab­bit, but because they actu­ally seemed to make claims that Quik was healthy. Add it to milk to make it more […]