OK, take a look at this com­mer­cial. See if you notice any­thing wrong, apart from the pres­ence of enough cheese to bind a goat. Pay atten­tion to the talk­ing heads — or, more par­tic­u­larly, the hard­ware they’re running:

While FinallyFast​.com might or might not offer a prod­uct that’s of merit, their com­mer­cial is of dubi­ous value, since it is a Windows-​​based prod­uct and the indi­vid­u­als fea­tured in onscreen speak­ing parts are both run­ning Mac machines (or at least pre­tend­ing to). The woman with the MacBook is par­tic­u­larly galling — her sys­tem “crashes” with the infa­mous BSOD: Something you sim­ply never see on a Mac.1 (What you might see is a ker­nel panic, but those are for­tu­nately extremely rare.)

I’m not sure I’d be too san­guine about tak­ing the advice of a com­pany that can’t even get its props right for its commercials.

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1. While it is tech­ni­cally pos­si­ble to load Windows on any Intel-​​based Mac, one does have to won­der why any­one would choose to do so.

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