For the NV100, Samsung is trying to illustrate how crisp its captures are by a possibly clever, and certainly noticeable, campaign. They’ve got images showing people captured in a split second, so fast that their bodies appear to be bisected:
The imagery is effective and startling, and certainly arrests your attention. But in the series of ads, they did something that is genuinely obtuse.
Given the number of soldiers being killed in foolish and unnecessary warfare today, and given the fact that at least some of them end up being quite literally bisected, and especially given that the ad agency (Cheil Worldwide, New Delhi, India) had several other images to use, I have to ask what the hell they were thinking in using this one.
To be associated even tangentially with slicing soldiers in half doesn’t seem like an effective marketing tool, unless you’re out to sell to the Qaeda.
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