…they’d begin to realize that some things will always be misogynistic. You’d be wrong. Because if it doesn’t smell like a car air freshener, there’s no way I’m climbing inside it. EDIT: This was apparently a mockup ad for a feminine hygiene product submitted for an award, that somehow got leaked to a legitimate ad site (Ads of the World) […]
Archive for the ‘Advertising Matters’ Category
More logo madness!
Well, not madness, at least not now. The madness actually kicks in near the end, when I go off on a rant about the one typeface I truly love to hate. I mentioned recently that I’ve been set some logo-design tasks by several departments wanting to internally brand their work, purpose, or function. One of those designs was finally […]
Words and logos
They’re on the minds of a few people around work lately. We’ve got some pretty significant changes coming over the horizon, many having to do with a multi-year rollout of an EMR system. EMRs are basically there to store patient records digitally rather than on paper. This is a stupefyingly obvious concept, and it might be shocking to […]
This is haunting
Really quite good.
Okay. That counts as a score, I think.
Remember that snake ad what took the silver Aster award? Just got an update from Healthcare Marketing Report — the ones who’ve been giving me “merit” awards — that they dropped the gold on me for the same ad. The bronze winner for the category (hospital less than 300 beds, single newspaper ad) was Della Femina. […]
Spam, Spam, Spam, eggs and Spam
It’s easy to forget that sometimes humor has a basis in reality. Another nugget of manufactured deliciousness from Retro Press. Yeah. Spambled eggs. And for God’s sake, give me that Spam and Velveeta sandwich. Because nothing goes with a brick of chopped processed pig meat better than a slab of vinylized cheeselike product.
No bones about orthopaedics
This was another one that presented what the management types call a “challenge”, specifically, how to grab the attention of a prospective ortho surgeon who’s thinking about changing venues? Our physician recruiter’s looking to get a new ortho in to help the ones we’ve already got. The practice is thriving and filling a definite need. Again, we have […]
In help-wanted ads, less is often more
At least when you’re hiring professionals. It’s been a bad habit in the past for us to create position ads that are far, far too dense on text. While HR wants to list every benefit — which does make sense as a marketing tool — the truth is that most healthcare facilities have equivalent benefits. And writing […]
Another coupla things
Things, things, I got things. I don’t always have the luxury of time when I’m doing what I do. Sometimes I have to go for something fast, cheap and easy. This doesn’t always equal bad; sometimes it even yields some non-excremental results. F’rinstance, it was only the other day, when I got an emailed copy of our own press […]
When art goes bad
Like many, many others, I’ve got a bit of a soft spot for the entire deco/streamline/moderne chic — also like many others, in its nonrepresentational form. That is, even when the style was utterly predominant, it didn’t quite fill every corner and cranny of every room, building or street. Our ideas of “retro” architecture and décor are […]
Sometimes it’s nice to be noticed
This is the third year running that I’ve managed to pick up an Aster award for an ad I’ve done. They divide the awards by type of facility and type of submission, and this year’s award was a silver for the following. Spine Doctor. Enclicken to embiggen.
Samsung might be a little tone-deaf
For the NV100, Samsung is trying to illustrate how crisp its captures are by a possibly clever, and certainly noticeable, campaign. They’ve got images showing people captured in a split second, so fast that their bodies appear to be bisected: The imagery is effective and startling, and certainly arrests your attention. But in the series of ads, […]
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