Archive for the ‘Advertising Matters’ Category

You’d think after a while…

…they’d begin to real­ize that some things will always be misog­y­nis­tic. You’d be wrong. Because if it doesn’t smell like a car air fresh­ener, there’s no way I’m climb­ing inside it. EDIT: This was appar­ently a mockup ad for a fem­i­nine hygiene prod­uct sub­mit­ted for an award, that some­how got leaked to a legit­i­mate ad site (Ads of the World) […]

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More logo madness!

Well, not mad­ness, at least not now. The mad­ness actu­ally kicks in near the end, when I go off on a rant about the one type­face I truly love to hate. I men­tioned recently that I’ve been set some logo-​​​​design tasks by sev­eral depart­ments want­ing to inter­nally brand their work, pur­pose, or func­tion. One of those designs was finally […]

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Words and logos

They’re on the minds of a few peo­ple around work lately. We’ve got some pretty sig­nif­i­cant changes com­ing over the hori­zon, many hav­ing to do with a multi-​​​​year roll­out of an EMR sys­tem. EMRs are basi­cally there to store patient records dig­i­tally rather than on paper. This is a stu­pe­fy­ingly obvi­ous con­cept, and it might be shock­ing to […]

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This is haunting

Really quite good.

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Okay. That counts as a score, I think.

Remember that snake ad what took the sil­ver Aster award? Just got an update from Healthcare Marketing Report — the ones who’ve been giv­ing me “merit” awards — that they dropped the gold on me for the same ad. The bronze win­ner for the cat­e­gory (hos­pi­tal less than 300 beds, sin­gle news­pa­per ad) was Della Femina. […]

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Spam, Spam, Spam, eggs and Spam

It’s easy to for­get that some­times humor has a basis in real­ity. Another nugget of man­u­fac­tured deli­cious­ness from Retro Press. Yeah. Spambled eggs. And for God’s sake, give me that Spam and Velveeta sand­wich. Because noth­ing goes with a brick of chopped processed pig meat bet­ter than a slab of vinyl­ized cheese­like product.

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No bones about orthopaedics

This was another one that pre­sented what the man­age­ment types call a “chal­lenge”, specif­i­cally, how to grab the atten­tion of a prospec­tive ortho sur­geon who’s think­ing about chang­ing venues? Our physi­cian recruiter’s look­ing to get a new ortho in to help the ones we’ve already got. The prac­tice is thriv­ing and fill­ing a def­i­nite need. Again, we have […]

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In help-​​wanted ads, less is often more

At least when you’re hir­ing pro­fes­sion­als. It’s been a bad habit in the past for us to cre­ate posi­tion ads that are far, far too dense on text. While HR wants to list every ben­e­fit — which does make sense as a mar­ket­ing tool — the truth is that most health­care facil­i­ties have equiv­a­lent ben­e­fits. And writing […]

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Another coupla things

Things, things, I got things. I don’t always have the lux­ury of time when I’m doing what I do. Sometimes I have to go for some­thing fast, cheap and easy. This doesn’t always equal bad; some­times it even yields some non-​​​​excremental results. F’rinstance, it was only the other day, when I got an emailed copy of our own press […]

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When art goes bad

Like many, many oth­ers, I’ve got a bit of a soft spot for the entire deco/​​streamline/​​moderne chic — also like many oth­ers, in its non­rep­re­sen­ta­tional form. That is, even when the style was utterly pre­dom­i­nant, it didn’t quite fill every cor­ner and cranny of every room, build­ing or street. Our ideas of “retro” archi­tec­ture and décor are […]

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Sometimes it’s nice to be noticed

This is the third year run­ning that I’ve man­aged to pick up an Aster award for an ad I’ve done. They divide the awards by type of facil­ity and type of sub­mis­sion, and this year’s award was a sil­ver for the fol­low­ing. Spine Doctor. Enclicken to embiggen.

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Samsung might be a little tone-​​deaf

For the NV100, Samsung is try­ing to illus­trate how crisp its cap­tures are by a pos­si­bly clever, and cer­tainly notice­able, cam­paign. They’ve got images show­ing peo­ple cap­tured in a split sec­ond, so fast that their bod­ies appear to be bisected: The imagery is effec­tive and star­tling, and cer­tainly arrests your atten­tion. But in the series of ads, […]

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