We will probably never fully understand just why Jared Loughner decided to do what he did1 on that day in Tucson. This should actually make us feel better about ourselves, when you think about it. I’d far rather be baffled by a spate of irrational killings than have a clue as to the reasoning behind them.2
This hasn’t stopped an immediate and intense response from quite a lot of people, in quite a few corners, each apparently trying to simultaneously absolve themselves of guilt while assigning it to others. Ironically, the argument about incendiary language in political discourse has itself become quite incendiary. So it goes.
Rather than seek to attach blame to one “side” or another,3 I’d like to discuss the language we use regularly in discussion of any kind, which is frequently over-the-top and improper for our purposes. By “improper” I do not necessarily mean insulting, offensive, and so on; instead, I simply mean the wrong set of words.
For example, many years ago, Hostess advertised their Twinkies and other baked candies as being “wholesome”. I believe I know what wholesome means, and it is not a word that I would apply to something made almost entirely of sugar and so pumped with preservatives that, assuming its packaging remains undamaged, it has an essentially infinite shelf life. Usage of the word wholesome is, here, improper. We might call Twinkies flavorful; we might call them convenient; we might call them tasty. We would be hard-pressed to defend calling them wholesome.
This is a good example of deceptive labeling. It could be argued that, since Twinkies do not contain cyanide, they are technically wholesome; however, wholesome is not a synonym for nonlethal. Using a word that is conventionally associated with healthy cheapens the value of that word, and robs it of effective meaning — particularly if that word is being used to describe something that, eaten in anything but extreme moderation, is in no way healthy at all.



Spew